The journaling app that turns
your writing into data
Where writing meets analytics
How ToSelf works
ToSelf is a journaling app that turns your writing into data that you can use to observe patterns, learn about what's on your mind, and reflect.
ToSelf extracts keywords, sentiment, and emotions expressed from what you write, and allows you to explore the data through beautiful visualizations. The more you write, the more there is to notice.
Write and organize your thoughts
Work things out, express what's on your mind, and keep track of things in a clean, intuitive writing interface. Organize messages into threads to keep trains of thought separate.
AI-powered annotations, with your input
ToSelf automatically extracts data from each message. Customize results to your liking and adjust AI-generated annotations — edit keywords, change the sentiment, or update the emotions expressed list.
Explore data visualizations
Notice the patterns that emerge in your writing. Filter by thread and time period. Click through the data in the charts to get more detailed analyses.
Private and encrypted
Engineered for privacy and security from the ground up. Data is encrypted in transit and at rest.
Learn more
A digital journal built for
self-reflection
With journaling normally you would have to reread every different text to get a gauge on moods and patterns. Whereas this shows you all the data at your fingertips. Just go there and see what the writing patterns were like.
I didn't realize how much of a pattern there is using certain words. I enjoyed seeing that about myself and also how it puts a mirror to your thought patterns.
It gave me insight into my emotional tone and showed me the words I tend to use most often. It was a gentle way to learn about myself without judgment.
The insight engine is you
ToSelf extracts data and surfaces patterns — what you observe, and what you make of that data, is up to you.
Frequently asked questions
What is ToSelf?
ToSelf is a journaling app that turns your writing into data. We use AI to extract keywords, sentiment, and emotions expressed from each message, so you can explore patterns in your writing over time.
How is ToSelf different from other journaling apps?
ToSelf is the only place where you can journal that transforms your writing into data. This data is something you can use to continue the self reflection process—notice recurring patterns, trends, and connections. ToSelf believes that the insight engine is you.
What does ToSelf extract from my writing?
ToSelf extracts keywords, sentiment, and emotions expressed. These are extracted automatically from each message you write.
Is my journal private?
Privacy and security are a top priority for ToSelf. Your messages, as well as information like thread names and extracted data, are all stored encrypted in our database. To extract your writing data, messages are processed by third-party AI services — learn more about how we handle your data by reading our Privacy Policy.
What kind of AI do you use?
We use large language models (LLMs) from third-party AI providers. They handle the extraction of keywords, sentiment, and emotions expressed from each message automatically. You can learn more by reading our Privacy Policy.
Is ToSelf available on Android?
ToSelf is currently a journaling app for iPhone only, available on iOS.
Is ToSelf free to use?
Yes, ToSelf is free to use.